Hey Candidates! Google it!

Wired.com has this:

"Much has been made this year of the presidential candidates' increasingly sophisticated online "conversations" with voters. But when it comes to Americans' favorite tool for navigating the web, it turns out most White House contenders are still pretty clueless, a recent round of experiments on Google's AdWords program suggests.

The experiments conclude that most of the presidential candidates are sitting on the sidelines as American voters search for timely information about political issues or campaign events.

The exceptions include Arizona Sen. John McCain and former Massachusetts Gov. Mitt Romney, who use Google's AdWords keyword bidding program around searches for issues and news events. On the Democratic side, Illinois Sen. Barack Obama appears to be the only one using AdWords in the same fashion, though Edwards has purchased keywords in the past."

Read the rest. I didn't even know they could buy keywords. Interesting.