Terrorists worry over bad PR.

The title of this article says it all...."Al-Qaida tells terror chief to kill people less brutally"

I figure al-Zawahiri is thinking, "People aren't digging the whole beheading thing. It's getting to where we look kinda bad. Leaving headless bodies everywhere just isn't working well for us. Let' stick to bullets. Not nearly as messy. That will be cool with everyone. Good. Praise be to Satan...oops.. I mean Allah."